Air Force and Social Media
When I stumbled on this article at Mashable, I wondered how I had missed it. I mean really, New Yorkers terrified by a military fly-by is certainly news. Then I realized the flyover happened a few weeks after my Grandmother’s death. So that explains how I missed it.
[Air Force One]
DECLASSIFIED: The Air Force’s Social Media Spin Machine
Specifically, the AP reports on a special unit of the Air Force called Combat Information Cell that could best be thought of as a brand monitoring team within the organization. That unit became especially important back in April, when the Air Force used Air Force One in an ill-advised flyover of Manhattan in the name of a good photo opp.
It’s amusing to me that I’m getting my news via Mashable. Not entirely of course, but I tend to read something there and then hop to a news article of a similar theme.
I’ve been getting the gossipy news via Twitter. Somebody mentions it, then I’m off to an Associated Press story to find out what the fuss is about.
My two favorite feeds right now are Mashable and Problogger. It’s sort of geek-news, news and gossip meet at a party. I embrace my dorkiness.
As for the Air Force tracking public opinion with Twitter, I say, Go Air Force. Let’s not forget that these are the same geeks involved with the original internet at DARPA, the Blue Cube in the Silicon Valley, and the OSI which in my mind doesn’t fall far from the NSA tree. The men in black are great in movies. But the men in blue exist.
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